What makes us Generation X?
A few stats about Generation X:
- People from Generation X currently make thirty-one percent of the total US income, even though they only comprise twenty-five percent of the population.
- Gen Xers are economically active: they found fifty-five percent of today’s startups.
- They outspend all other generations when it comes to housing, clothing, eating out and entertainment, according to the U.S. Department of Labor.
- Thirty-five percent of Xers in the U.S. have college degrees, compared to 19 percent of Millennials. This means that they tend to hold more powerful positions in organizations. They also make good mentors for the younger generation.
- Known as the self-deprecating generation, only fourty-one percent of them actually identify with the label “Generation X”. Compared to sixty-one percent of Millennials who think they’re a special generation, members of Generation X don’t tend to believe in their own uniqueness.
- Fifty-four percent of Gen Xers are frustrated that brands constantly ignore them.
- If you want to market to Generation Xers, you should not forget traditional media. Forty-eight percent listen to the radio, sixty-two percent still read newspapers and eighty-five percent watch traditional television
(Thanks to danschawbel.com for pulling these together)
- 12% say Gen X is unique because of their technology use, followed by work ethic (11%) and how conservative they are (7%). [Pew Research]
- 41% of Gen Xers consider themselves entrepreneurs. [Millennial Branding / Monster]
- 40% are working in the career they intended when they entered the workforce. [Met Life]
- Items that they buy most online are books (38%), clothing and accessories (33%), event tickets (26%), and videos and DVDs (20%). [Forrester Research]
- 95% have a page on Facebook, 35% have LinkedIn profiles, and 25% regularly post to Twitter. [Forrester Research]
- 29% of estimated net worth dollars and 31% of total income dollars. [Shullman Pulse]
- 70% of report that brand loyalty was the highest in Gen X consumers. [eMarketer]
- 85% who use the Web still prefer to watch their favorite shows on TV. [eMarketer]
And some fun facts:
(thanks to ScaryMommy.com for these gems)
- You wore acid wash and now hide the photographic evidence..
- In moments of stress, you whisper to yourself, ‘Stay gold, Ponyboy.’
- You haven’t gotten over River Phoenix or Kurt Cobain’s death.
- You wish Jordan Catalano had ended up being nicer to Angela.
- You can name all of Martin Sheen’s sons and every member of the Brat Pack.
- Your tapes of Joy Division, New Order and Depeche Mode broke, so you had to replace them by going to the record store. You still play Pearl Jam and Dr. Dre and sing along to Backstreet Boys. ‘Purple Rain’ makes you cry.
- You know what a record store is. You know what a mixtape is. You also know the agony of making one.
- ‘Take On Me’ by A-ha is the first music video you remember watching on MTV.
- Your first email address was an AOL address, and you know exactly when and where you signed up.
- Troy Dyer might still be your pretend boyfriend.
- You know that ‘Heathers’ was the original ‘Mean Girls.’
- The beeps of ‘Pac-Man’ still make you antsy.
- You popped your collar, especially while wearing Vuarnets.
- Sometimes at the airport, you yell, “The plane! The plane!”
- You know that Sarah Jessica Parker is really a ‘Square Peg.’
- When the Berlin Wall fell, you watched it on one of the three network TV stations and felt great relief that the Cold War was over.
- Thursday nights on NBC were ‘Must-See TV,’ and you never missed it.
- It was totally normal to tie up the phone line for three hours a night.
- Your afternoons were spent riding your bike with friends and coming home when the streetlights went on.
- You are still wondering how you got so old.
And as if that wasn't enough - You know you're GenX if:
- You had a "Members Only" jacket and wore it proudly.
- You ever rang someone's door and said, "Landshark."
- Three words: Atari, IntelliVision and Coleco.
- You remember the days when "safe sex" meant "my parents are gone for the weekend."
- You took family trips BEFORE the invention of the mini-van. You rode in the back of the station wagon and faced the cars behind you.
- You've ever conversationally used the phrase, "Jane, you ignorant slut."
- "Schoolhouse Rock" played a HUGE part in how you actually learned the English language.
- You remember with pain the sad day when the Green Machine hit the streets and made your old Big Wheel quite obsolete.
- The phrase, "Where's the beef?" still doubles you over with laughter.
- You freaked out when you found that you now fall into the "26-50" age category on most questionnaires.
- You ever used the phrase "kiss mah grits" in conversation.
- You're parents wanted you to attend medical school, but you decided it was pointless since Quincy got all the babes anyway.
- You know who shot J.R.
- You ever wanted to learn to play "Stairway to Heaven" on the guitar.
- You were unsure if Diet Coke would ever catch on, after all... look at Tab.
- You sat with your friends on a Friday night and dialed "8-6-7-5-3-0-9" to see if Jenny would answer.
- "All-skate, change directions" means something to you.
- You owned a pair of rainbow suspenders just like Mork used to wear.
- You learned to swim about the same time "Jaws" came out and you still carry emotional scars to this day.
- "Wonder Twin powers, activate! Form of an iceberg, shape of a hammer."
- You actually believed everything Leonard Nimoy told you on "In Search Of."
- Your jaw would ache by the time you finished those "brick-sized" packages of Bazooka gum.
- You remember when VCR's cost $1,000.
- You never thought there was anything strange about Bert and Ernie living together.
- You once had a rotary dial telephone.
Share Your Story
You can share your stories in any form or medium. Write it, sing it, design it, film it - whatever captures who you are and what you want to say. In the form below, add your story (try to keep it to 500-750 words or less), a link to any supporting media (like video, photo, IG post, etc) and I will get in touch about next steps. If you’re not ready to share your GenXstory just yet, that’s cool. Feel free to ask any questions about the GenXstories project or follow us on Instagram for more info.